【干貨分享】wish產(chǎn)品描述怎么寫才能更好的吸引買家
想必wish賣家們都已經(jīng)清楚的了解到一個好的產(chǎn)品描述對于wish賣家的重要性，接下來就要好好的分析下，究竟一個好的產(chǎn)品描述是如何產(chǎn)生的，我們一步一步分析：
一、專注攥寫
產(chǎn)品描述其實就是就需要賣家將產(chǎn)品本身的依稀性能、特性以及怎么使用都用最精煉的語句來敘述清楚，就比如形容湯匙，可以這樣：“This soup spoon has a large bowl”，一筆帶過就好。
二、寫明產(chǎn)品優(yōu)點
產(chǎn)品描述一定要用心寫，并且在描述里面增加產(chǎn)品的優(yōu)點，前后語句一定要契合，不要突兀，否則會顯得相當(dāng)?shù)目ǎT如“This soup spoon has a large bowl, so you get more soup with each bite”。
三、具體化描述
適當(dāng)加些單詞、短句讓產(chǎn)品描述更加具體飽滿，諸如剛才的湯匙或許還略顯模糊，為什么湯匙的bowl很大?大到什么境界?可以添加一些語句讓這句話更加飽滿具體，如：“This soup spoon has a large bowl. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”
而至于乘湯的部分叫bowl，不過很多人都不清楚是什么意思，你就必須要在描述中說清楚，如“This soup spoon has a large bowl meant to hold and carry soup to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”
四、單詞修改
從上面的產(chǎn)品描述里面可以多閱讀幾遍，看看是否有哪些單詞是可以替換修改的，在剛才的湯匙描述里面有42個詞，但是“soup”單詞就出現(xiàn)5次，這其實對于湯匙本身是不好的，那么就可以找個替代，如“bisques and broths”，詳細(xì)的可以這樣寫：“This soup spoon has a large bowl meant to hold and carry bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”
五、語法檢查
諸如Hemingway和Google Docs的程序就能夠幫你檢查語法和拼寫錯誤，如果通過了，那么再發(fā)布，最后的成品就是“This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”
六、描述潤色
一個詳細(xì)簡練的描述一個好了，但是如果我們再產(chǎn)品描述上面在多點語句基調(diào)，是否會更好呢?如：“Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”
上述的就是針對寫好一個產(chǎn)品描述的簡單步驟，僅僅是一個舉例方法，供大家借鑒參考，方式有很多，就看是否有人能夠?qū)⑺鼘崿F(xiàn)!
?
一、專注攥寫
產(chǎn)品描述其實就是就需要賣家將產(chǎn)品本身的依稀性能、特性以及怎么使用都用最精煉的語句來敘述清楚，就比如形容湯匙，可以這樣：“This soup spoon has a large bowl”，一筆帶過就好。
二、寫明產(chǎn)品優(yōu)點
產(chǎn)品描述一定要用心寫，并且在描述里面增加產(chǎn)品的優(yōu)點，前后語句一定要契合，不要突兀，否則會顯得相當(dāng)?shù)目ǎT如“This soup spoon has a large bowl, so you get more soup with each bite”。
三、具體化描述
適當(dāng)加些單詞、短句讓產(chǎn)品描述更加具體飽滿，諸如剛才的湯匙或許還略顯模糊，為什么湯匙的bowl很大?大到什么境界?可以添加一些語句讓這句話更加飽滿具體，如：“This soup spoon has a large bowl. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”
而至于乘湯的部分叫bowl，不過很多人都不清楚是什么意思，你就必須要在描述中說清楚，如“This soup spoon has a large bowl meant to hold and carry soup to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”
四、單詞修改
從上面的產(chǎn)品描述里面可以多閱讀幾遍，看看是否有哪些單詞是可以替換修改的，在剛才的湯匙描述里面有42個詞，但是“soup”單詞就出現(xiàn)5次，這其實對于湯匙本身是不好的，那么就可以找個替代，如“bisques and broths”，詳細(xì)的可以這樣寫：“This soup spoon has a large bowl meant to hold and carry bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”
五、語法檢查
諸如Hemingway和Google Docs的程序就能夠幫你檢查語法和拼寫錯誤，如果通過了，那么再發(fā)布，最后的成品就是“This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”
六、描述潤色
一個詳細(xì)簡練的描述一個好了，但是如果我們再產(chǎn)品描述上面在多點語句基調(diào)，是否會更好呢?如：“Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”
上述的就是針對寫好一個產(chǎn)品描述的簡單步驟，僅僅是一個舉例方法，供大家借鑒參考，方式有很多，就看是否有人能夠?qū)⑺鼘崿F(xiàn)!
?
相關(guān)標(biāo)簽:
精選服務(wù)
￥