備戰(zhàn)流量最強(qiáng)圣誕季，兒童母嬰類爆品分享

2020年全球玩具市場(chǎng)總體有較大的增長(zhǎng)，也是德國(guó)玩具行業(yè)10年以來增長(zhǎng)顯著的一年，總增長(zhǎng)率9%，創(chuàng)造了37億歐元的銷售額。

一直以來myToys.de在德國(guó)的線上玩具母嬰市場(chǎng)份額穩(wěn)居第二位，僅次于德國(guó)亞馬遜，同時(shí)在線下市場(chǎng)，也是具有品牌知名度的零售商。

（ 數(shù)據(jù)來源：數(shù)據(jù)網(wǎng)站Statista）

MYTOYS Group的多個(gè)類別在2020年的增長(zhǎng)率都高出了德國(guó)市場(chǎng)平均增長(zhǎng)水平。其中積木類、益智類手工美術(shù)玩具、卡通人偶這些類別的增長(zhǎng)率超過30%，高出市場(chǎng)總體水平幾倍之多！積木玩具這一小類不含稅銷售額超4300萬歐元。同樣也是受疫情和學(xué)校停課等因素影響，德國(guó)市場(chǎng)桌游&拼圖類玩具增長(zhǎng)也尤其顯著。在上半年春夏季節(jié)，戶外玩具和運(yùn)動(dòng)用品如Scooter兒童滑板車、Trampoline蹦床、兒童自行車和旱冰鞋都是爆款產(chǎn)品。

（數(shù)據(jù)來源：MYTOYS Group）

中國(guó)賣家想要在德國(guó)這一高品質(zhì)玩具、母嬰和家居市場(chǎng)搶占一席之地，消費(fèi)需求高的圣誕季絕對(duì)是不容錯(cuò)過的爆發(fā)時(shí)期。MYTOYS根據(jù)近兩年旗下兒童母嬰網(wǎng)站myToys.de 和 家居裝飾網(wǎng)站yomonda.de 的銷售數(shù)據(jù)總結(jié)和近期爆品經(jīng)驗(yàn)，為中國(guó)賣家提供選品指導(dǎo)，助力流量圣誕季：

 （圖片來源：MYTOYS Group）

 （圖片來源：MYTOYS Group）

 （圖片來源：MYTOYS Group）

歐洲是第二大國(guó)際玩具產(chǎn)品的消費(fèi)市場(chǎng)，歐盟也是玩具國(guó)際標(biāo)準(zhǔn)的發(fā)源地，對(duì)玩具標(biāo)準(zhǔn)與市場(chǎng)準(zhǔn)入的管理也有成熟的一套制度。賣家需要隨時(shí)關(guān)注有關(guān)歐盟指令與要求的變化，避免產(chǎn)品違規(guī)造成的問題。以下是MYTOYS平臺(tái)對(duì)產(chǎn)品標(biāo)準(zhǔn)的部分相關(guān)標(biāo)準(zhǔn)和認(rèn)證要求：

? Compliance with the Toy Safety Directive 2009/48/EC

? CE 認(rèn)證

? The EU Chemicals Regulation REACh (Registration, Evaluation, Authorisation and Restriction of Chemicals; Regulation EC no. 1907/2006)

? amfori BSCI (Business Social Compliance Initiative) Code of Conduct

上架至MYTOYS平臺(tái)的產(chǎn)品除了要符合以上標(biāo)準(zhǔn)要求以保證兒童相關(guān)產(chǎn)品的安全標(biāo)準(zhǔn)外，考慮到顧客購(gòu)物體驗(yàn)，德國(guó)家長(zhǎng)對(duì)兒童心理健康的重視，還有其它一些品類也是禁止在平臺(tái)銷售的。

以下為平臺(tái)禁售產(chǎn)品列表（Blacklisted Products ），更多細(xì)節(jié)會(huì)在入駐合同中標(biāo)明：

1. All products, services and transactions that are illegal or at least appear to be or become illegal, as well as all goods, materials, services and omissions which are likely to facilitate or encourage the provision and/or use of illegal goods and services including such products which could be misused for e.g. the manufacture of explosives or other than their intended purpose.

2. Drugs (any kind of narcotics, anaesthetics and intoxicants)

3. Goods and services that infringe property rights (e.g., counterfeit trademarks, services without a licence)

4. Providers of gambling (poker, bingo, betting, lotteries, raffles, sweepstakes, draws)

5. Pornography, escort services, prostitution, sex tourism

6. Providers of content glorifying violence or drugs (e.g., FSK18 or USK18 rated material)

7. Real estate

8. Cryptocurrencies (Bitcoin, Ripple, Ethereum, etc.)

9. The distribution and/or marketing of products with unproven or questionable effects (diet products with unrealistic promises of efficacy, pills to increase intelligence, light therapy glasses, etc.)

10. Modchips (these allow to lift/circumvent certain copying, gaming and security restrictions implemented by manufacturers of, e.g., computers, game consoles)

11. Jammers (interfering transmitters/signal blockers for, e.g., radar, GPS, mobile phones, motor vehicle immobilisers, door locking systems)

12. Counterfeit identification documents (fake IDs)

13. Official documents and forms

14. Any (fire)arms and ammunition (including, in particular, automatic and semi-automatic handguns and rifles, side arms, etc.)

15. Trade in furs, leathers and skins, if they contravene the requirements of the Supplier Declaration on Sustainability, also including Uzbek cotton, feathers and down (permitted under certain conditions), angora wool or mohair, Australian sheep's wool and tropical woods without FSC? certification, fluorescent tubes

16. Travel packages without insolvency insurance

17. Unauthorized sub-acquisition

18. Sales promotion tours

19. Debt counselling

20. Timeshare providers (e.g. rental apartments)

21. Suppliers of likes

22. Money lending

23. Online consulting (business consultancy, law firms, ...)

24. Pay-per-call services (e.g. 0900 numbers)

25. Violent and “shoot'em-up" games (age-rated above FSK16)

26. Products related to the military

27. Discriminatory prints or content

28. Animal feed

29. Products without road traffic approval (where relevant and necessary)

30. Children’s products interpretable as sexist (e.g. children's high heels, push-up bras or thongs for children)

31. Products on which a baby and/or toddler is shown unclothed, including the face

32. Catering equipment, e.g. B2B supplies related to kitchen/household/living

33. Alcoholic beverages

-----更多MYTOYS官方入駐詳情，點(diǎn)擊咨詢！

 （編輯：江同）

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