如何提高瀏覽量？如何優(yōu)化search terms？關(guān)鍵詞需要用逗號(hào)隔開嗎？
關(guān)于Search Terms的優(yōu)化問題，看到有的人說要在search terms?里面寫單詞，而不是短語，詞與詞之間要有標(biāo)點(diǎn)符號(hào)作分隔。
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但是亞馬遜的 Help—Optimize Listings for Search and Browse是這樣寫的，亞馬遜建議都是不用引號(hào)和逗號(hào)，有經(jīng)驗(yàn)的大神進(jìn)來分析下吧~
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Don't use quotation marks in search terms
Single words - including several words in a row （可用詞組）- work better than demarcated phrases. When you put words inside quotation marks, you're limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase "luxury cotton shams" means that customers searching for luxury pillow cases or cotton pillow cases won't be likely to find the product. But if you enter the three words without any punctuation - even in the same search term field—your product will turn up in the results of such searches.
Don't use unnecessary punctuation
When entering several words as a search term entry, you don't need to use punctuation. Our system ignores commas. Just make sure to put spaces between your words if you want them treated as separate terms. The word pillowcases is a different search term than pillow cases.
?
但是亞馬遜的 Help—Optimize Listings for Search and Browse是這樣寫的，亞馬遜建議都是不用引號(hào)和逗號(hào)，有經(jīng)驗(yàn)的大神進(jìn)來分析下吧~
?
Don't use quotation marks in search terms
Single words - including several words in a row （可用詞組）- work better than demarcated phrases. When you put words inside quotation marks, you're limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase "luxury cotton shams" means that customers searching for luxury pillow cases or cotton pillow cases won't be likely to find the product. But if you enter the three words without any punctuation - even in the same search term field—your product will turn up in the results of such searches.
Don't use unnecessary punctuation
When entering several words as a search term entry, you don't need to use punctuation. Our system ignores commas. Just make sure to put spaces between your words if you want them treated as separate terms. The word pillowcases is a different search term than pillow cases.
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1-努力優(yōu)化你全部的產(chǎn)品的search terms。
2-要使用詳細(xì)的商品名稱。
3-不要重復(fù)疊加關(guān)鍵詞，如果你的產(chǎn)品名稱里已經(jīng)有了”藍(lán)色“，請(qǐng)不要再在搜索關(guān)鍵詞里寫”藍(lán)色“了。因?yàn)檫@樣并不能增加你的商品被搜索的幾率。
4-不要在search term里加引號(hào)。
5-不要為了搜索排名靠前而故意添加與自己產(chǎn)品沒有關(guān)系的單詞或者品牌。
6-英文的拼寫一定要正確無誤。
7-商品名稱的單詞要按照一定的規(guī)則來排列。比如大號(hào)毛絨泰迪熊，而不是泰迪毛絨大號(hào)熊。
8-盡量不要使用買家不明白的專業(yè)縮寫。
9-你在往search terms 里寫東西的時(shí)候，
比如你本來想表示 “純銀鑲嵌天然瑪瑙項(xiàng)墜”你可不能直接把這個(gè)寫進(jìn)去，否則你的買家就要搜這一長(zhǎng)串才能找到你，你必須寫：【純銀 ?鑲嵌 天然 瑪瑙 項(xiàng)墜 】才可以。注意不要加標(biāo)點(diǎn)符號(hào)，用空格即可。
10-Keep trying不斷的做實(shí)驗(yàn)，不斷地調(diào)整自己的商品關(guān)鍵詞，你會(huì)成功的。
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